You've got something brilliant to share. You know your subject inside out, you know what you want people to feel, and you've said yes to the terrifying and exciting thing of putting people in a room and actually doing it.

But knowing your stuff and knowing how to turn it into an event are two completely different skills. And why would you know both? That's not a gap, that's just specialisation. Yours is the content, mine is everything else.

I spent years producing employee events and experiences in my corporate life. What that gave me (alongside mild trauma and a very good supplier contact list) is a deep understanding of how to design events that actually work for the people in the room. Not just events that tick the organiser's boxes, but events that are genuinely inclusive, properly thought through, and enjoyable for everyone attending. Not as an afterthought, but baked in from the start.